What are Bicycle Friendly Businesses?

Bicycle Friendly Business (BFB) recognition is a component of Bicycle Friendly America, a program of the national League of American Bicyclists. It honors organizations of all types, including government agencies and non-profits, who have gone out of their way to make bicycling to their location and throughout their communities easy and inviting to their employees and guests.

Since 2022, Bike Fitchburg has engaged in a business outreach program with its partners, the local City of Fitchburg government and the Fitchburg Chamber Visitors + Business Bureau. Our efforts have three components: improving bike parking, applying for Bicycle Friendly Business recognition, and (for retailers) recruiting new merchants into the Bicycle Benefits incentive program for guests arriving by bike.

There are now twenty-five BFBs in Fitchburg, the most of any community in Wisconsin and tied for sixth in the nation. The complete list of Fitchburg's Bicycle Friendly Businesses:

Platinum
Bike Fitchburg
Wheel & Sprocket

Gold
City of Fitchburg Civic Campus
Memorial United Methodist Church

Silver
Adesys
Avante Properties' Uptown Fitchburg campus
Fitchburg Chamber Visitor + Business Bureau
KL Engineering
Saris Equipment

Bronze
Boys & Girls Club Allied Family Center
Boys & Girls Clubs McKenzie Regional Workforce Center
Chocolate Shoppe Ice Cream Co. Fitchburg
Delta Beer Lab
Encompass Health Rehabilitation Hospital of Fitchburg
Fitchburg Family Pharmacy
Great Dane Pub & Brewing Company
Hop Haus Fitchburg Brewpub
Irish Fields Apartments
Me & Julio TexMex restaurant
Oasis Café
The Rusty Bee Lounge
Rutabaga Paddlesports
Seminole Tap
SHINE Technologies
Summit Credit Union Fitchburg branch


For more information on Fitchburg BFB awards and to learn how your business or non-profit can be recognized as a Bicycle Friendly Business, read our media releases:
Media release Feb. 19, 2025
Media release Sept. 17, 2024
Media release May 9, 2024
Media release February 22, 2024
Media release September 7, 2023
Media release February 8, 2023
Media release September 28, 2022
Media release May 16, 2022